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Pure Barre Opening in Coeur d’Alene This Spring | Natural Awakenings INW

Feb 06, 2018 12:13PM
Pure Barre, the largest barre franchise in the nation with over 450 locations in the U.S. and Canada, is opening a studio in Coeur d’Alene this spring. Studio owner Jaimee Cox, who grew up in Coeur d’Alene, shares, “I’ve dreamed of opening a studio here ever since opening my first Pure Barre studio five years ago in Woodlands, Texas, in the suburbs of Houston.”

According to Cox, the Barre concept was founded almost 18 years ago by Pure Barre founder Carrie Dorr, and has been steadily growing in popularity ever since. “As a former high school and college soccer player, I appreciate the safe athletic approach to fitness that Pure Barre offers. There’s a whole science and strategy to our classes and you don’t have to jar your body to see changes,” she explains. “The 50-minute Pure Barre Classic class is made up of isometric movements—the smaller the movements, the better. It’s a mental challenge. Everything is done to music and it’s really fun.”

The other class format, Pure Empower, is a 45-minute, high intensity cardio/low impact workout. “It has all the same moves as the Classic Barre class, but it’s faster and utilizes hand and ankle weights. In this class, you’ll quickly see more muscle definition. It burns almost 500 calories in 45 minutes; there’s nothing else like it on the market,” says Cox. Pure Barre Coeur d’Alene will open with 46 classes per week with more classes to come this summer.

Location: 515 N. 4th St., Coeur d’Alene. For more information, send a text message to 208-502-1432 or visit

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