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Natural Awakenings Spokane WA/Coeur d'Alene ID

Nurturing Lifelong Relationships with Pets and Pet Parents

Apr 05, 2018 01:24PM
by Sheila Julson

The dynamic bond between people and animals goes beyond the household. Taking a pet out and about, whether it’s for a walk to the park or on an errand, opens the door for social interactions and community connections. Mara and Carl Crowell of Pawpular Companions Pet Supplies realize this, so the Crowells and their staff are committed to building relationships with people and their pets, thus solidifying the social fabric of the Liberty Lake pet lovers’ community.

“People will tell you that when they walk through our door, we know who they are. It’s my job to know, and that’s why we’re here,” says Mara. “I cannot express enough how important our customers and our community are to us.”

Since opening in 2010, the Crowells have become actively involved with various animal rescue groups, and they take part in events specific to the pet industry. The Mutt Strut, their annual signature run/walk benefits animals at Higher Ground Animal Sanctuary. They are also involved with Barefoot in the Park, which celebrates a day of people and their pets.

In April, Pawpular Companions will move to a new 3,000 square-foot location that will have ample parking and allow the Crowells to highlight more products. “Our philosophy is to focus on all natural, high-end nutrition for dogs and cats. We don’t carry any consumables that contain wheat, corn, soy or animal byproduct,” Mara says. They offer dog and cat foods that are completely GMO-free, such as Italian-based Farmina N&D. In addition, other manufacturers include K9Natural, NutriSource/Purevita, Zignature and Fromm. Frozen raw, dehydrated, freeze-dried, canned and kibble complete the food line.

Since many people bathe their pets at home, Pawpular Companions carries pet shampoo, towels, brushes and hygienic items. Mara notes that holistic alternatives to traditional pet medicine have become popular, so they carry natural flea and tick repellant, and remedies for anxiety and joint pain.

“Our cannabidiol (CBD) oil products are very popular,” she says. “CBD is the medicinal side of the hemp plant, and it can be used in place of medications for dogs and cats for myriad conditions. Our full-spectrum CBD line includes oils, treats, capsules and topical.”

People seeking functional garments for their dogs to safely and comfortably participate in outdoor recreation can find items such as life preservers, booties, sweaters and coats for their furry friends.

The Crowells are looking forward to continuing to serve the Liberty Lake area in their new location. Mara thanks their customers and their pets, as well as Carl for his support when she changed career paths eight years ago and chose to open a pet supply store. “I cannot thank everyone enough,” she says happily. “We are truly blessed.”

Current Location: 21950 E. Country Vista Dr., Ste. 100, Liberty Lake. New Location opening in mid-to-late April: 21801 E. Country Vista Dr., Ste. 111, Liberty Lake. For more information, call 509-927-8890 or visit

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